Diploma
Business (Marketing)
Program Summary
Course Title
Diploma - Business (Marketing)
Course Duration
12 Months
Delivery Method
Online
Tuition Fee
CAD $3750
Intake Dates
Monthly
Career Opportunities
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Marketing Assistant
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Digital Marketing Coordinator
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Social Media Coordinator
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Sales and Marketing Assistant
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Content Marketing Assistant
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Market Research Assistant
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Promotions Coordinator
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Brand Assistant
Course Units
Provides a broad overview of how Canadian businesses operate, covering business types, the functional areas of an organization, and the role of business in the economy and society.
Develops the written, verbal, and interpersonal skills needed to produce clear business documents, deliver effective presentations, and communicate professionally in the Canadian workplace.
Covers the core marketing concepts—the marketing mix, target markets, branding, and the buyer's journey—used to promote products and services.
Examines how and why consumers make purchasing decisions, drawing on psychology, culture, and the customer journey to inform marketing.
Introduces the methods used to gather and interpret information about markets, customers, and competitors to guide marketing decisions.
Introduces the channels and tactics of online marketing—websites, social media, search, email, and content—and how they work together in a digital strategy.
Develops the skills to plan, create, and schedule engaging content across social platforms to build audiences and support marketing goals.
Explores how brands are built and maintained, and how advertising campaigns are developed to shape perception and drive demand.
Develops practical selling and negotiation skills, from prospecting and relationship-building to handling objections and closing mutually beneficial deals.
Introduces how organizations collect, interpret, and act on data, covering key metrics, visualization, and data-informed decision-making.
Provides a working knowledge of the Canadian legal framework affecting business, including contracts, torts, employment, and the main forms of business organization.
Prepares students for the job market with résumé and cover-letter writing, interview practice, professional networking, and job-search strategies tailored to their field.
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Entry Requirements
Academic Requirements
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Learners are expected to hold a recognised secondary school qualification or equivalent.
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Mature applicants without formal qualifications may be considered on the basis of relevant work experience and their ability to meet the demands of the programme.
English Language Requirements
Learners must demonstrate English language proficiency sufficient to successfully engage with programme materials, participate in learning activities, and complete assessments. This may be evidenced through prior education completed in English or through a recognised English language qualification.
For learners whose first language is not English, an IELTS 5.5 (overall) or above is normally accepted for entry to the diploma. Equivalent English language proficiency may include:
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PTE Academic: 42
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Duolingo English Test: 95
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TOEFL iBT: 46
Program Description
This diploma prepares students with practical knowledge in marketing principles, branding, consumer behaviour, digital marketing, sales communication, market research, and promotional strategy. Students learn how organizations attract customers, communicate value, and compete in fast-changing marketplaces.
The program is suitable for learners interested in creativity, communication, analytics, and business growth. Graduates may pursue entry-level roles in marketing departments, agencies, small businesses, nonprofit organizations, or digital media environments.