Diploma
Digital Marketing
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Program Description
This diploma prepares students with practical skills in online marketing, social media, content creation, search engine optimization, paid advertising basics, email marketing, analytics, branding, and campaign planning. Students learn how organizations use digital channels to reach, engage, and convert audiences.
The program is designed for learners interested in marketing, creativity, technology, and business growth. Graduates may pursue entry-level roles with small businesses, marketing agencies, nonprofit organizations, corporate teams, or as freelance digital marketing support providers.
Program Summary
Course Title
Diploma - Digital Marketing
Course Duration
12 Months
Delivery Method
Online
Tuition Fee
CAD $3750
Intake Dates
Monthly
Career Opportunities
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Digital Marketing Coordinator
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Social Media Manager
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Content Marketing Assistant
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SEO Assistant
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Email Marketing Assistant
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Paid Ads Assistant
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Marketing Analytics Assistant
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Freelance Digital Marketing Specialist
Entry Requirements
Academic Requirements
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Learners are expected to hold a recognised secondary school qualification or equivalent.
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Mature applicants without formal qualifications may be considered on the basis of relevant work experience and their ability to meet the demands of the programme.
English Language Requirements
Learners must demonstrate English language proficiency sufficient to successfully engage with programme materials, participate in learning activities, and complete assessments. This may be evidenced through prior education completed in English or through a recognised English language qualification.
For learners whose first language is not English, an IELTS 5.5 (overall) or above is normally accepted for entry to the diploma. Equivalent English language proficiency may include:
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PTE Academic: 42
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Duolingo English Test: 95
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TOEFL iBT: 46
Course Units
Develops the written, verbal, and interpersonal skills needed to produce clear business documents, deliver effective presentations, and communicate professionally in the Canadian workplace.
Covers the core marketing concepts—the marketing mix, target markets, branding, and the buyer's journey—used to promote products and services.
Introduces the channels and tactics of online marketing—websites, social media, search, email, and content—and how they work together in a digital strategy.
Introduces how websites and online stores are structured to attract visitors and turn them into customers.
Develops the skills to plan and write compelling marketing content that attracts, engages, and converts an audience.
Introduces how search engines work and the on-page and off-page techniques used to improve a website's visibility.
Covers how to build and manage a brand's presence across social platforms to grow audiences and achieve marketing goals.
Explores how paid search and display advertising work, including campaign structure, targeting, and budgeting concepts.
Covers how to build email campaigns and automated journeys that nurture leads and retain customers.
Introduces how to measure marketing performance, interpret key metrics, and use data to improve campaigns and decisions.
Explores how artificial intelligence tools are used to create content, personalize campaigns, and improve marketing productivity.
Prepares students for the job market with résumé and cover-letter writing, interview practice, professional networking, and job-search strategies tailored to their field.
